Instagram Adds Trending Reals and Other Features For Creators

 


Recently, Instagram Reels introduced several updates for creators. According to Meta’s announcement, these features include a dedicated destination for finding inspiration through trending audio and hashtags, a unified editing screen for easier reel editing, new metrics for Reels insights, and expanded gift features to more countries. Instagram aims to empower creators to grow and succeed on the platform by providing them with better tools and insights.


Reel Trends

By clicking on ‘Check Today’s Reel Trends’, creators will see top trending songs on Reels, how frequently the audio is used, trending topics, and hashtags. According to TechCrunch, Meta announced its purpose as assisting creators in gaining more knowledge about current trends, thereby enabling them to create more informed content and stay up-to-date with trends.


Editing Tools

By consolidating video clips, audio, stickers, and text into a single editing screen, the app now provides a more intuitive way for creators to sync and adjust various elements of their Reels. As the editing process is becoming easier and more simplified, Instagram might attract more new creators even they are not good at technical issues. 


Improved Insights

Creators will be able to see total watch time and average watch time. As reported by Economictimes, watch time indicates where people are being engaged or where you may need to create a stronger hook to have viewers stay longer. Considering the importance of engagement to short video creators, making people stay longer by analyzing their past preferences is essential.


Gifts & Income

According to Marketing Interactive, Instagram will expand the gift function to more countries and enable creators to see who sends them gifts. It makes creators identify their target consumers. Catering to their preferences, creators can make more money from gifts. 


A Threat To Its Rival TikTok?

According to Mashable, Instagram's latest features are closing the gap between itself and TikTok, which owes much of its success to trending analytics. Following TikTok's political crisis, Instagram's similar features may attract influencers from TikTok who concern about stability and information safety. Therefore, improving Reels at this moment is a smart choice. However, can it replace TikTok is still unsure. Let's wait and see.


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